The Topline Summary of Chip and Dan Heath’s Made to Stick: Why Some Ideas Survive and Others Die Topline Summaries

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BB Publishing #ad - The topline summary in a sentence is: "to make something sticky and memorable, remember the acronym SUCCESs"“What’s good, if brief, is twice as good. Baltasar gracian don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books.

. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best. Whether in business or at home, topline summaries will get you on the express road to success!Why are some ideas boring and forgettable and others exciting and memorable?Made to Stick distills years of research and communication science into an easy-to-remember mnemonic and blueprint for creating ‘sticky ideas’; ideas that get understood, remembered and that change something – minds or behaviours.

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Made to Stick: Why Some Ideas Survive and Others Die

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Random House #ad - Made to stick will transform the way you communicate. Mark twain once observed, “A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Bonus: this edition contains an excerpt from Chip Heath and Dan Heath's Switch.

New york times bestseller • the instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Provocative, eye-opening, and often surprisingly funny,  Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

It’s a fast-paced tour of success stories and failures: the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Meanwhile, politicians, people with important ideas—entrepreneurs, teachers, and journalists—struggle to make them “stick.

Made to Stick: Why Some Ideas Survive and Others Die #ad - In made to stick, such as applying the human scale principle, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

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SUMMARY: The Power of Moments: Why Certain Experiences Have Extraordinary Impact: BY Chip Heath & Dan Heath | The MW Summary Guide

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#ad - An easy to Digest Summary Guide. Bonus material available inside★☆the mindset warrior summary guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅In any case, The Mindset Warrior Summary Guides can provide you with just that.

Lets get Started. Download Your Book Today. By scrolling ⇗ & selecting buy now w/ 1 clicknote: to purchase the "The Power of Moments"full book; which this is not, simply type in the name of the book in the search bar of Amazon.

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Top Tools for Talking When the Stakes are High Topline Summaries - The Topline Summary of: Crucial Conversations

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#ad - The books findings are based on 25 years of research with 20, 000 people. And we find that this doesn’t leave a lot of room for rational or strategic thinking at times that matter most. The quality of your life comes out of the quality of your dialogues and conversations. Many ‘defining’ moments in life come from having those ‘crucial’ conversations, as these are the ones that tend to create significant shifts in attitude and behaviour.

The topline summary in a sentence is: if you know how to handle crucial conversations, you can effectively hold tough conversations about virtually any topic. A truly ground breaking bestseller, now summarised for an easy and inspiring read! Sometimes we let our emotions and past experiences and stories drive our actions.

Top Tools for Talking When the Stakes are High Topline Summaries - The Topline Summary of: Crucial Conversations #ad - This summary therefore is the perfect companion to help you prepare for that next big crucial conversation. This ebook focuses on techniques on how to hold such conversations in a positive space when surrounded by highly charged emotions.

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Words That Change Minds: The 14 Patterns for Mastering the Language of Influence

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Institute for Influence #ad - Increase your impact in interpersonal communication, teamwork, and in mass communication. Words that change minds is based on the language and Behavior Profile, LAB Profile® for short – a powerful tool that enables you to understand, predict and influence behavior by de-coding the language people use.

You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns. Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds. The new 3rd edition of words that change minds has more than 50% new material; examples, research, with 7 completely new chapters, advanced applications, including:1.

Words That Change Minds: The 14 Patterns for Mastering the Language of Influence #ad - But in all of our walls, we have left some bricks out, to let the “good people” communicate with us. The problem in communication is not the wall, because the wall is standard equipment that everyone has. The lab profile® of Conflict7. Learn the persuasion psychology, spark interest and enthusiasm and get what you want.

In words that change Minds you will:- Learn the influence science and practice. How to master influencing language and get what you want, without manipulating. Do you work and live with people who are hard to convince? who dismiss ideas before even thinking about them?do you want to know how to influence people, and get through the “Communication Wall”Have you ever felt like you were talking to a wall? Well, to be more persuasive with everyone?Learn how to use the right words with the right people, without being manipulative? Want to find out how people get motivated, make decisions, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”.

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The Topline Summary of Stephen M.R. Covey and Rebecca Merrill's The Speed of Trust: The One Thing That Changes Everything Topline Summaries

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BB Publishing #ad - In an age where personal time is more limited than ever, our core belief is that ‘being brief is best. Whether in business or at home, brevityBooks Publishing™ will get you on the express road to success!Trust has become the key leadership competency of the new global economy. The author eloquently informs readers how to inspire lasting trust in their personal and professional relationships, and in so doing to create unparalleled success and sustainable prosperity in every dimension of life.

The topline summary in a sentence is: trust is not just a soft, economic driver - a learnable and measurable skill that makes organizations more profitable, social virtue; it is a hard-edged, people more promotable, and relationships more energizing. What’s good, if brief, is twice as good. Baltasar graciandon't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, big ideas and best bits from all your favourite business and leadership, brought to you by BrevityBooks Publishing™ - encapsulating the core concepts, personal development and self-help bestselling books.

The Topline Summary of Stephen M.R. Covey and Rebecca Merrill's The Speed of Trust: The One Thing That Changes Everything Topline Summaries #ad - This ebook summarises the successful bestseller, speed also goes up while cost comes down, which convincingly makes the case that trust is a measurable accelerator to performance and that when trust goes up, producing what the author calls a "trust dividend. This summary persuasively demonstrates actionable insights that will enable you to shift your behaviour to increase - and inspire - trust in the important relationships in your life.

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Communications Crash Course: 11 Strategic Conversation Frameworks for Everyday Scenarios to Enhance Your Conversations and Confidence Communication Skills 101

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#ad - Despite what many people say, to draw from?what if instead of relying on bumbling one–liners that barely work in a handful of situations, instead of scrambling around your head and agonizing to find the “right” words, that are relevant to the conversation, you knew how to always have topics, flirting, this book teaches the foundations of communication and conversation and even provides amazing frameworks to use in numerous scenarios!In other words…This is about understanding what communication is made of and leveraging those elements to improve your execution of it!Now, you knew how to craft your thoughts on the spot?Being a savvy conversationalist offers the following benefits:–Confidence in conversations and social settings–Deeper relationships with people you’ve known your entire life or just met–Enhanced chances of success in scenarios that demand conversation skills such as dating, networking, Easiest Way to Always Know What to Say!What if, such things do not work because conversations can go an infinite number of directions!Instead, learning to talk to people does not have to be an excruciating endeavor!The Quickest, and more!This book will teach you everything you need to be a fabulous communicator!It is NOT a specific look at any one particular type of communication such as negotion, persuasion.

Communications crash course” IS a baseline in communication that will serve as a powerful foundation for whatever type of communication you engage in. Important areas that will be discussed include:-elements of communication-how nonverbal and verbal elements tie into each other-the effects of context-differences in types of Communication-Eleven Strategic Conversation Frameworks that you can use in any discussionand much more!This book is for YOU, if…You want to leave the frantic search for the “right thing to say” behind you and have knock–out communication skills!You want to fulfill your longing of being able to converse confidently with other people in any social settingYou want to express yourself and truly connect with other people!Are you ready to start learning how to enhance your communications and conversation confidence RIGHT NOW?Get started by scrolling up and click the BUY Button.

Communications Crash Course: 11 Strategic Conversation Frameworks for Everyday Scenarios to Enhance Your Conversations and Confidence Communication Skills 101 #ad - From a social hermit to conversational hero, he created strategies that assisted even the most reserved people to realize their communication potential. Imagine having step-by-step formulas you can use in any conversation!This is not a book filled with canned one-liners or dishonest “tricks”.

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How to Change Things when Change is Hard Topline Summaries - The Topline Summary of Chip and Dan Heath's Switch

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#ad - However if they are not aligned – then change can be gruelling. What’s good, if brief, is twice as good. Baltasar graciandon't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing™ - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books.

We often fear it, or will resist as much as we can, or make excuses, even if they are just trivial. What is the root cause behind this? Why can change be so difficult to implement at times? This Topline Summary has the answers. For business owners, managers, entrepreneurs and even those looking for personal guidance –anyone can benefit from this fantastic Topline Summary of the hugely popular book which will help with motivating employees, strategic change management all the way down to getting oneself out of a rut or even implementing new habits.

How to Change Things when Change is Hard Topline Summaries - The Topline Summary of Chip and Dan Heath's Switch #ad - The topline summary in a sentence is: we essentially have two brains – a rational system and an emotional one - and only when these two systems are fully aligned can we accept change quickly and easily. Nobody likes change, most of the time. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.

Whether in business or at home, BrevityBooks Publishing™ will get you on the express road to success!Change is hard. And what’s even more confusing, is that there are some changes that we don’t resist, and accept happily, such as getting married, or moving house.

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Switch: How to Change Things When Change Is Hard

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Currency #ad - Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine.

Why is it so hard to make lasting changes in our companies, and in our own lives?The primary obstacle is a conflict that's built into our brains, in our communities, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.

Switch: How to Change Things When Change Is Hard #ad - This tension can doom a change effort - but if it is overcome, change can come quickly. In switch, the heaths bring together decades of counterintuitive research in psychology, decades-old medical practice that was endangering patients- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, the Heaths show how everyday people - employees and managers, story-driven narrative, as a result, sociology, parents and nurses - have united both minds and, and other fields to shed new light on how we can effect transformative change.

. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control.

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Speak with Impact: How to Command the Room and Influence Others

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AMACOM #ad - With the right guidance, anyone can be a powerful speaker. Learn to conquer fear, motivate action, capture attention, and take charge of your career with Speak with Impact. And with each weak performance, career prospects dim. To get ahead and make an impact, you need to deliver well-crafted messages with confidence and authenticity.

You must sound as capable as you are. Public speaking is a skill, not a talent. Find your powerful voice… and step into leadership. Speak with impact. Your voice matters, especially as a leader. Every day, you have an opportunity to use your voice to have a positive impact--at work or in your community. Written by an opera singer turned CEO, speaker, the book unravels the mysteries of commanding attention in any setting, and executive communication coach, professional or personal.

Speak with Impact: How to Command the Room and Influence Others #ad - Whether it’s speaking up at a meeting, or talking to large groups, presenting to clients, examples, the book’s easy-to-use frameworks, and exercises help youKickstart the creative processCompose a clear and concise messageEngage your audience through storytelling and humorBanish filler words and uptalkStrengthen and project your voiceUse breathing techniques to overcome stage frightUse effective body languageBuild your executive presenceDeliver presentations with confidence and authenticityWhen you know what to say and how to say it, people listen.

You can inspire and persuade your audience--or you can distract and put them to sleep. Nervous, rambling robotic--these presentation styles can ruin a talk on even the most critical topics.

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Presenting: The Professor's Guide to Powerful Communication

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#ad - . That was clear and to the point. And maybe collaborate!PRESENTING. Norman eng’s prESENTING. I want my presentation to blow the audience away. I hate when people text-message during my presentations. I don’t want to be like all the other presenters. These are the actual words that presenters, particularly college faculty, use when asked about their PowerPoint goals and challenges.

The professor’s guide to powerful communication will show you:•one simple test to see if your existing presentation slides are any good •how documentaries yes—documentaries! present information more effectively than most of us•A proven format to engage audiences Hint: don’t introduce technical terms up front •How to deal with the chronic issue of “I have too much to cover!” •How to create captivating slides—without a degree in designJust like his other widely-read book, Teaching College: The Ultimate Guide to Lecturing, and Engaging Students, Presenting, Dr.

Presenting: The Professor's Guide to Powerful Communication #ad - I never thought about the topic this way. Is based on the latest research in media & communication, education, design, and neuroscience. I want that professor for all my lectures. More importantly, it gives college educators—novices and veterans alike—the confidence to move any audience, no matter their topic or venue.

I’m going to email this presenter. I’m going to Google more about it. They do presentations all the time—in the classrooms, at conferences, and during workshops—yet they rarely learn to communicate effectively.

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